4 Easy and Effective Tips to Promote Your Business
1. Get Your Restaurant on Social Media
Many businesses started to promote themselves on social media. Get involved with the various social platforms to find what works best for your cuisine, customer base, and concept. You’ll want to post content with keywords that relate to your cuisine or menu. And thanks to the wide reach of social networks like Instagram, you can get positive outcomes by creating a profile and updating it regularly. For example, posting regular snaps of your weekly specials or promoting a restaurant offer can help you attract customers. If your target audience is millennials, you will certainly need a strong presence in order to resonating with them.
2. Use Instagram/TikTok Influencers to Promote Your Business
One of the effective ways to attract customers is to hire a social media influencer to promote your business on their social media account. You should look up the various social media food reviewers in your area on Instagram and Facebook and ask them to review your restaurant. This approach encourages their follower base to patronize your restaurant. In addition, Influencers serve as a loophole and simplify this process. Content created by influencers works like user-generated content. Instead of an ad, it’s a credible testimonial or service review.
3. Get Your Website Ready
According to a recent study, 22% of consumers say they would not visit a restaurant if it didn’t have a website with a menu. If you don’t have a website yet, you could be losing nearly ¼ of potential guests. What are the best things about your in-house website? You can design it the way you want it, with your own colors, fonts, content. Don’t know how to do it? SwypePOS can set up your website including online ordering services to streamline your business. Restaurant online ordering presents an opportunity to increase sales and improve customer engagement in an increasingly digital world. People are busier, spend more time on mobile devices, and are more likely to engage with a business with an online presence. Over 200 merchants signed up for online ordering with us, what are you waiting for?
4. Set up a Branded Apps
Branding mobile restaurant apps is an ideal way to increase your restaurant profitability. A branded app requires resources to design and implement new services. Services may include delivery, order online and pick up in-store, management of loyalty programs, and more. Branding mobile restaurant apps give a company complete control over its digital ordering platforms. Branding mobile restaurant apps is a fundamental necessity for all restaurants. Customers want the flexibility to order through a dedicated app. In fact, up to one-third of restaurants have a dedicated, branding mobile restaurant app available. Therefore, a single, branded app remains the obvious and most cost-effective choice. The restaurant must make their brand stand out enough to warrant a download from the respective app store. We are here to help to make your app stand out.
There are numerous ways to attract customers to your restaurant. The strategies mentioned above would work well for new restaurants and establishments that have been around for a while. So give these methods a try and see which ones fit best with your current business model. At the meanwhile, please don’t hesitate to contact us if you have any questions or concerns.